Crunch Fitness
PRODUCT // UX DESIGN
Personal Project
The Crunch Fitness mobile app is designed to provide users with a seamless and personalized fitness experience. The app features a user-friendly interface that allows members to easily navigate through various sections. Upon logging in, users can access workout logs, preferences, and previous workout history.
Disclaimer: This app design for Crunch Fitness is a conceptual and personal project created for illustrative purposes only. It is not an official product or representation of Crunch Fitness.
Problem
Most workout and gym apps do not allow you to log workouts effectively. Those that do are cumbersome and their user base spends more time in the app than doing their workouts. So there needed to be an app that made it streamlined and made it apart of the gym experience instead of being their own separate entities.
Goals
Create a gym app for Crunch Fitness that makes it easy and simple to log workouts while at the gym
The app should be intuitive and user friendly so customers can jump in and out of the app in between exercises
PERSONA
User Research
Fitness and gym apps are unfortunately all too fragmented. There are apps for everything but each one does something great. But there are many issues with a phone full of health apps. Here are some of my key findings in regards to the customer experience of what is on the market:
PROTOTYPE
Wireframe
Creating a concept app for Crunch Fitness focused on implementing a new way to log workouts is a proactive approach to enhance user engagement and provide a more personalized fitness experience. This app envisions a seamless and intuitive platform where users can effortlessly log and monitor their health statistics by way of QR codes located on all workout machines.
The concept integrates features for real-time data syncing with wearables and fitness trackers, ensuring accurate and up-to-date information. Users can set personalized health goals, track progress over time, and receive insights and recommendations based on their data. By fostering a deeper connection between members and their fitness journey, this concept app for Crunch Fitness aims to empower users to take control of their well-being and achieve lasting results.
OUTCOME
Final Design
The final design of the Crunch Fitness app represents a holistic approach to health and wellness, catering to members of all ages and fitness levels. The app's user interface is thoughtfully crafted for accessibility and ease of use, ensuring that members, regardless of age, can effortlessly navigate through features. The design places a strong emphasis on visual clarity and intuitive interactions, making it simple for users to access a comprehensive dashboard that consolidates all their health information. Whether it's tracking weight, monitoring body measurements, or logging workout sessions, members have a unified platform to manage and analyze their health data in real-time.
Crunch Fitness's app not only provides a user-friendly space for health statistics but also integrates advanced analytics to offer personalized insights. The app's intelligence recognizes individual patterns and trends, offering tailored recommendations to optimize workouts and nutrition plans. This ensures that members receive guidance aligned with their specific health goals, be it weight loss, muscle gain, or overall well-being. With features like goal-setting, progress tracking, and a diverse range of workout options suitable for various age groups, the app becomes a versatile tool that empowers members to take charge of their health journey, fostering a sense of accomplishment and fulfillment. Whether a seasoned fitness enthusiast or a beginner, the Crunch Fitness app is designed to meet members where they are on their health and fitness continuum.
Results
Through meticulous small-group user testing encompassing a diverse demographic, considering factors such as economic status, age, background, and more, I honed in on specific metrics for this project: success rate, task time, and user pathways. The app's purpose was to enable users to efficiently log their workouts with minimal phone usage in the gym.
Based on my findings, I addressed and resolved areas of concern identified during testing. This involved creating a smoother process for users of all ages, incorporating larger buttons and concise action explanations. Subsequent rounds of user testing revealed that these issues were successfully rectified, leading to an increased success rate, reduced task time, and smoother, quicker user pathways with fewer interactions required when using the app.