Ecome
BRANDING // UI DESIGN
The escalation of pollution on our planet is a pressing concern, predominantly fueled by the waste generated by human activities. This waste infiltrates our water bodies, adversely impacting both our well-being and the biodiversity around us. To address this issue, Ecome (pronounced eComb) emerged as an organization dedicated to fostering awareness and inspiring collective action to mitigate environmental damage.
Amidst the deluge of statistics, Ecome recognized the necessity for actionable solutions. Hence, our focus lies on empowering individuals to actively diminish their ecological footprint.
The branding and website I developed epitomize the potential of collaborative efforts in effecting positive change. Embodying a warm, earthly ambiance, our brand signifies inclusivity and harmony with nature. The website serves as a beacon of possibility, illustrating tangible ways individuals can contribute towards environmental preservation.
MY ROLE
Brand Identity, Research, Web Design, Interaction Design, Design Systems, User-testing
TOOLS
XD, Figma, Photoshop, Illustrator
Goals
Create a unifying brand identity and style guide for Ecome
Design custom branded products and uniforms for volunteers to wear
Craft a website for the brand to not only recruit new volunteers but to increase donations for ongoing and new cleanup ventures