Mercer County Community College

Non-Credit College Catalog

PRINT DESIGN

 
 
 

Community colleges play a vital role in serving their communities by offering accessible and diverse educational opportunities. They provide classes tailored to meet the needs and interests of local residents, ranging from essential training courses such as CPR certification to passion-driven classes like music, art, and culinary skills. These offerings enable individuals to acquire practical knowledge, pursue personal growth, and even enhance their professional qualifications without the need to take regular credit classes.

To ensure that the community is well-informed about these opportunities, the college produces and distributes a non-credit catalog. This catalog serves as a comprehensive guide to the wide variety of non-credit courses available, offering details on schedules, locations, and descriptions of each program.

The non-credit catalog is updated and recreated twice a year to maintain relevance, highlight new offerings, and encourage ongoing engagement from the community. By consistently refreshing the catalog, the college not only keeps its audience informed but also drives recurring enrollment and strengthens its connection with the community it serves. This approach exemplifies the college's commitment to lifelong learning and its role as a cornerstone for educational growth within the region.

 

MY ROLE

Layout design, Print Preperation, Cover Design

TOOLS

InDesign, Photoshop, Illustrator

Goals

  • Design an Engaging Catalog: Create a visually appealing cover page and an organized, user-friendly layout.

  • Increase Enrollment: Attract new and returning students through clear and compelling presentation.

  • Streamline Updates: Develop a flexible layout adaptable to changing content and biannual revisions.

  • Enhance Usability: Ensure the catalog is accessible and functional for all audiences.

Outcome

The completed non-credit college catalog successfully met its goals, serving as a visually engaging and highly functional resource for the community. The redesigned cover and layout captured attention and aligned with the college’s branding, making the catalog both professional and approachable. By presenting course information clearly and concisely, the catalog enhanced usability, ensuring accessibility for diverse audiences. The flexible design framework streamlined the biannual update process, saving time and resources while maintaining consistency. Most importantly, the catalog contributed to increased enrollment by effectively showcasing the wide range of course offerings, solidifying the college’s role as a hub for lifelong learning and community engagement.

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